Ingenium
PROBLEM:
The Ingenium logo does not need a symbol in order to make it ingenious.
The problem is that there are too many vertical elements in the word “ingenium”: “i“, “n“, “m“ and “u“.
Together with the spaces formed between them it makes it even harder for the eye to look at.
SOLUTION:
Merging the letters.
It results in a compact and concise logo, which makes it effective.
It suggests a clever approach solving the repetitive and monotonous letters and spaces, which leads to a prominent logo.
It has inventive potential regardless the media.
An original use of the logo would be to “play” with words beginning with “i“ and “in“: ingenious, infinite, inventive, intuitive, etc., in combination with relevant graphics and/or photographs.
Putting things this way aims to suggest that the possession of imagination and the solutions that Ingenium offers are perpetual.